Shanghai Tang Case Study - 1146 Words

comfortable, the design will not sell. Also, when designing, there must be knowledge about what target market the company is trying to attract. For example, cultures need to be considered. This is where the business teams conduct research on the market to see what new trends are happening. According to the case, the 2007 Summer designs were quite sheer. The international retail director, Catherine Belletty, â€Å"found that customers in Japan and other Asian markets† do not like the sheer material (Chua Eccles, 2009). This results in apparel going on sale; therefore, results in a decrease in cash flow. Both groups play a tremendous role in the organization at Shanghai Tang. However, it is just more beneficial for the business people to be†¦show more content†¦The personal vision that interest Le Masne is to maintain a positive work environment that increases innovation and creativity to an even higher level than before. Vision matters for the individual and the organ ization as is can promote a positive work environment and drive work efficiencies. As for the strategy in accomplishing their vision, it seems to be having a negative effect on the workplace. There are negative attitudes in the place of work. For example, when the business people provide feedback to the designers after observing the designs and styles, the meetings tend to get heated with everyone expressing their opinions. To ensure that there is progression being made toward the vision of the organization, goal setting and feedback should be used. According to Gary Lathem, using goal setting theory can be one of the most practical ways of increasing employee motivation (2009, p. 159). In providing both positive SMART goals and positive feedback to designers, this will help increase â€Å"the organization’s performance, followers’ performance, and followers’ attitudes† (Kirkpatrick, 2009. p. 368). Lastly, another question that should be evaluated is â€Å"What should the executive chairman, Raphael Le Masne, do next?† Le Masne should first develop his leadership skills. One leadership style that Le Masne may want toShow MoreRelatedShanghai Tang Case Study2067 Words   |  9 PagesCase Study Shanghai Tang: The first Global Chinese Luxury Brand? 1) What is a luxury brand? A luxury brand is a brand that consumer associates it with luxury. Most of its products are luxury goods. It includes brands whose names are associated with luxury, high price, or high quality goods. A luxury brand is associated with sophistication (1 out of 5 brand related dimensions). Brands that are considered upper class and charming, high in sophistication dimension scale: E.g CartierRead MoreShanghai Tang Case Study Essay852 Words   |  4 Pagesï » ¿Shanghai Tang – Case Study With regard to the problem of the lack of a creative director, we suggest a variety of solutions. 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